Simplot Australia and Tasmanian potato growers reach new pricing agreement

20 August 2021

Simplot and its potato growers continue to work in strong partnership, and the new pricing agreement reflects an understanding of the issues currently being faced by the industry.

The new agreement, which utilised the agreed cost model, comprises a $9 increase per tonne of potatoes and an additional $4.50 fertiliser subsidy per tonne for this season.
The Tasmanian Farmers and Graziers Association (TFGA) Simplot Potato Committee have worked closely with Simplot over the past few months to undertake these negotiations.
Dane Smith, Simplot Australia's Executive Director Supply Chain, acknowledges that the industry has had to deal with significant complexity and volatility due to COVID-19 and manage escalating costs, particularly those related to the fertiliser market. "Skyrocketing fertiliser costs combined with other pressures are impacting growers. As a business, we recognise the need to work with and support our Aussie growers. From end to end, the industry must remain strong so that it is here for generations to come. To make this a reality, we must continue to work in partnership to ensure locally grown potatoes remain competitive on a global scale while also remaining a compelling farming option for our growers."
Under the new agreement, Simplot will continue to partner with growers to find new ways to enhance yield and identify mutually beneficial improvements throughout the value chain. Each year Simplot sources more than 300,000 tonnes of potatoes from Tasmanian growers.
Trevor Hall, Chairman of the Simplot Growers Group, said, "An ongoing area of concern for the industry is Pink Rot. It has led to significant potato losses and limits the amount of land available for potato production." To address this issue, the new pricing agreement will see growers contribute 25 cents per tonne towards Pink Rot research, which will fund innovation and technologies."It has been a challenging but positive negotiation period in rapidly changing times agriculturally, with sharp rises in land prices and availability, fertiliser prices, worker
shortages and COVID. The TFGA Simplot Potato Negotiating Committee believe that we have now reached an outcome that should be acceptable to growers.” said Trevor.

About Simplot Australia:
Simplot Australia is a food manufacturing and agriculture business encompassing potato, vegetable, seafood, and sauce operations that supply chilled, frozen, and shelf-stable products to Australia's major retail and foodservice markets. It is home to Australia's favourite food brands, including John West, Leggo's, Birds Eye, Edgell, and Chiko. We have six Australian manufacturing sites and employ more than 2,000 Australians. For more information about Simplot Australia visit:

About Tasmanian Farmers and Graziers Association:
The Tasmanian Farmers and Graziers Association (TFGA) is the peak body representing the interests of Tasmanian farmers at a state and national level. Our purpose is to provide a united voice to communicate with governments at all levels, along with other industry stakeholders. We have a proud history of successful advocacy, fighting for the needs of Tasmanian farmers for over fifty years. For more information please visit:


Hayley Stepchuk

TFGA Public Relations Manager

M 0407 863 111



Carolyn Steere
Head of Communications and Corporate Affairs
Simplot Australia
M 0427 717 917