Meat labelling to test Albanese Government integrity

14 September 2023

The Albanese Government must show consumers the respect they deserve, by improving labelling regulations to make a clear distinction between meat and plant-based alternatives.

Cattle Australia Interim CEO, Adam Coffey said the current labelling standards had been exploited by some alternative protein manufacturers, to trade off the reputation of Australia’s high-quality meat standards. “Consumers should be able to eat the food they think they’re buying,” Mr Coffey said. “Disguising plant-based products to look like meat can take that choice away from consumers. “The ALP promised to resolve this issue during the election, now they must deliver.

Read more: National Farmer Priorities Survey

An extensive Senate inquiry led by Senator Susan McDonald recommended images of animals and terms such as ‘beef’ or ‘veal’ be reserved for the genuine article. “This is about ensuring food labelling has integrity, and shoppers know what they’re getting. “You shouldn’t have to read the fine print to know if you’re buying beef. “There is no reason for the Government to hold this up. “We would expect to have labelling issues resolved in Anthony Albanese’s first year of Government.“There has been broad support across the Australian community for not just meat, but all food labelling to be accurate.

Read more: We need to focus on the kids

Australia’s beef industry has spent decades building community trust as a healthy, clean, ethical, and sustainable option. “Alternative proteins simply haven’t proven themselves to many consumers and they need to put in the work themselves. “Further, some consumers need to eat meat because of its nutrient-dense qualities – this is something alternative proteins cannot deliver. “This should be an easy decision for the government and Cattle Australia urges them to take swift action. “The Senate inquiry has done the work, now it’s time to get on with the job.”