BET's Visionary Program seeks Tasmanian industry leaders to boost state's business events sector

17 February 2023

Business Events Tasmania is calling on Tasmanian-based industry experts to work with it to help secure new business events for the state that will deliver significant professional and economic benefits.

BET CEO Marnie Craig said the organisation was inviting industry leaders from a wide range of sectors to join its new Visionary Program that the organisation would use to reposition its brand in the highly competitive national business events space.

“Many regions across Australia spruik the same advantages,” she said.

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“Each destination claims to have the ‘best’ venues, facilities, culture, food and drink, experiences and ease of access,” she said.

“To disrupt this status quo, we are seeking out candidates who have built their own success within their industry in Tasmania.”

Ms Craig said Tasmanian-based industry representatives could access funding through the program to assist in securing conferences and professional conference organisers to help with bidding and budget management.

“Being a part of the Visionary Program will provide these well-credentialled Tasmanians with the opportunity to show other members of their industry what spending time in Tasmania can dop for them and their organisation,” she said.

“And bringing industry leaders to Tasmania will be enormously beneficial to the local industry, providing Tasmanian businesses and organisations the opportunity to showcase their strengths and talents on a larger scale.”


In 2023, Tasmania will host 25 Conferences that received funding through the Tasmanian Business Events Attraction Fund bringing in $24.1 million in direct economic spend.

Tasmania will host eight international conferences next year, all of which are strategically aligned to key Tasmanian industries. They will bring 2240 delegates, 8,980 room nights and $9.3 million in direct economic spend.

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In addition, these conferences showcase Tasmanian industry on an international platform, providing a space for knowledge creation and exchange, opportunities for talent acquisition, future research collaboration and trade and investment opportunities.

In Australia, 43.7 million people attend a business event, injecting $17.2 billion in direct value to the Australian economy.

For more information contact: Business Events Tasmania

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