Style and Brand Guidelines

TasFarmers Branding Guidelines

Welcome to the TasFarmers Branding Guidelines page. Here, you'll find everything you need to know about representing TasFarmers consistently and effectively.

Who We Are

At TasFarmers, our brand is more than just a logo or a name. It's the collective visual and verbal elements that embody our identity. Our branding guidelines ensure that every piece of communication, from our website to our promotional materials, presents a strong and unified image of our organisation.

Why Branding Guidelines Matter

Consistency is key in building a recognizable and trustworthy brand. By adhering to these guidelines, you'll help us maintain a cohesive look and feel, making it easier for people to recognise and connect with TasFarmers. Whether you're a team member, partner, or vendor, following these guidelines ensures that our message remains clear and impactful.

Key Elements of Our Brand

• Name: The correct usage of our name is fundamental. Always refer to us as "TasFarmers" in all communications.
• Logo: Our logo is a vital part of our identity. Learn how to use it correctly, including size, spacing, and placement rules.
• Colour Palette: Our colours are carefully chosen to reflect our brand's personality. Use them consistently across all materials.
• Typography: Our typefaces convey our voice. Follow the guidelines on font choices, sizes, and styles to ensure readability and brand coherence.
• Graphics: From icons to images, our graphic elements should always align with our visual identity.

How to Use This Guide

Explore each section to understand the specifics of our branding elements. Download templates, access colour codes, and get tips on best practices. If you have any questions or need further assistance, don't hesitate to reach out to our branding team.

Thank you for helping us present a strong and unified TasFarmers image. Together, we can ensure that our brand stands out and makes a lasting impression.